Overview
CFL Mobility is a subsidiary company of CFL. With Flex Carsharing they are the biggest carsharing provider in Luxembourg and provide their services throughout the whole country.
While replacing the Head of Marketing, the goal was to give Flex a clear red thread with a complete visual guidelines and a switch in focus from a cars only presentation to a more people oriented perspective.
While working on this project, we launched the nationwide campaign:
Share moments - not just a car.
